World leader in specialised loadbank manufacturing and testing solutions, Crestchic is set to strengthen local service and support to its Middle Eastern market following a recent global rebrand.
Crestchic has recently welcomed multiple subsidiaries into the brand family including Crestchic (Middle East) FZE, which was previously branded as part of parent company Northbridge Industrial Services PLC, and the recent acquisition of its Asia-Pacific equivalent. Crestchic also has a strong presence in Europe and the USA.
With loadbanks becoming increasingly important in sectors such as oil and gas, marine and shipbuilding, data centre and power generation, Crestchic’s global presence allows the company to offer the local service and support demanded by customers in countries where certain industries are more established than others.
As part of the Group’s investment into the Middle East, the company is extending the existing site in Dubai which will house the facilities for both Crestchic and Tasman OMM, a specialist rental oil tool company, formed by the acquisition of Oilfield Material Management (BVI) Limited by Northbridge Industrial Services PLC last year.
Crestchic has heavily invested in its global identity, including establishing one central website: www.crestchic.com. The new site distinguishes the various areas of the business for international customers, as well as offering more visibility and confidence in the wider strength of the company.
Mark Stacey of Crestchic (Middle East) FZE said: “Crestchic has come a long way since its humble beginnings in Burton-On-Trent in the UK over 30 years ago. Following a number of significant investments, we felt now was the time to bring all the different areas of the business together and give them a sense of belonging under a global brand. During the course of the rebranding process, we will continue to focus on our key regional priorities and deliverables to different parties. We aim to continue to provide sales, rental, and operational services to our current clients based on the standards of excellence and expertise that they have come to know and experience, with a seamless transition. We are delighted to see Crestchic develop in the Middle East as it represents a further step in the strategic growth and development of the brand.”
Crestchic loadbanks are primarily sold and rented for testing electrical power output on diesel generators, gas turbines and UPS systems, whilst commissioning and maintenance work is carried out.
For further information on Crestchic (Middle East) FZE power testing solutions visit: www.crestchic.com or call: + 971 4 881 8655
Note to editors: Founded in 1983, Crestchic is one of the world’s leading specialist manufacturers of loadbanks which are used in the testing of power supplies in the most demanding climactic and environmental conditions across seven continents. Operating from locations in the UK, North America, Singapore, Netherlands, France, Germany, Brazil and Dubai, the company is at the forefront of innovation and design, with thriving sales and rental operations and a loyal and growing customer base worldwide. For further information visit www.crestchic.com or call +44 (0)1283 531645.